Notice the silence. Find a reason to reconnect.
Use changes in buying rhythm and engagement to prepare a relevant return invitation.
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Familiar friction.
A more connected response.
Every win-back message leads with the same discount.
Customers receive follow-up even after returning.
A returning customer’s quieter buying pattern prompts a thoughtful follow-up.
One customer moment. Five connected steps. Choose a step to follow the action.
Connect the context.
Robin previously bought accessories regularly, but purchases and email engagement have slowed.
Recognise the opportunity.
The changed rhythm suggests a possible lapse, not a certainty that the customer has left.
Choose the next useful action.
Choose a category-led return message and check recent purchases and permissions.
Make the message relevant.
Create an invitation around Robin’s previous interests, with any offer limited to your approved rules.
Put the next step in motion.
Deliver through an eligible channel and adapt when Robin engages or purchases.
More useful reasons to return.
Early re-engagement
Respond to meaningful changes in purchase and engagement patterns.
Category-led return
Reconnect around products and categories the customer has shown interest in.
Return-aware follow-up
Use new purchase signals to avoid treating returning customers as still lapsed.
The right context.
Across your channels.
Bring authorised Shopify purchase data into customer context where connected.
Use supported channels already connected to your account. Delivery depends on availability, permissions and customer consent.
Explore the platform →Related solutions.
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Walk through your customer moments, data and channels with our team.
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