Solutions / Convert the Second Purchase
Give the first order somewhere to lead.
Build the next reason to return from what a customer bought and what they do next.
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EXAMPLE CUSTOMER MOMENTA new customer moves from first order to relevant discovery.
THE RETENTION CHALLENGEFamiliar friction.
Familiar friction.
A more connected response.
New buyers are treated as one audience.
Follow-up asks for another purchase without a useful reason.
EXAMPLE JOURNEY · NOT CUSTOMER RESULTS
A new customer moves from first order to relevant discovery.
One customer moment. Five connected steps. Choose a step to follow the action.
UNDERSTAND
Connect the context.
Taylor completes a first footwear order and later explores bags.
PREDICT
Recognise the opportunity.
The new category interest indicates a possible second-purchase opportunity.
DECIDE
Choose the next useful action.
Choose a relevant recommendation after reviewing recent contacts and consent.
CREATE
Make the message relevant.
Create a short message linking the recommendation to Taylor’s interests.
EXECUTE
Put the next step in motion.
Send through connected email where eligible; use the next signal to adapt follow-up.
WHERE RETAINLY HELPS
More useful reasons to return.
Post-purchase discovery
Introduce a useful next category once there is relevant customer context.
First refill
Help a new beauty customer find the product they already chose.
Intent-led follow-up
Use subsequent browsing to shape the next message.
CONNECTED DELIVERYThe right context.
The right context.
Across your channels.
Bring authorised Shopify purchase data into customer context where connected.
EmailSMSPush
Use supported channels already connected to your account. Delivery depends on availability, permissions and customer consent.
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