Solutions / Fashion & Apparel
Make the first order the start of their style story.
Keep the relationship moving with recommendations shaped by purchases, interests and the next useful moment.
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EXAMPLE CUSTOMER MOMENTA first-time footwear buyer finds their next favourite.
THE RETENTION CHALLENGEFamiliar friction.
Familiar friction.
A more connected response.
Category interest gets lost between campaigns.
Blanket discounts replace relevant recommendations.
EXAMPLE JOURNEY · NOT CUSTOMER RESULTS
A first-time footwear buyer finds their next favourite.
One customer moment. Five connected steps. Choose a step to follow the action.
UNDERSTAND
Connect the context.
Jamie buys cream trainers, then browses everyday bags.
PREDICT
Recognise the opportunity.
The new category interest suggests a useful cross-sell moment.
DECIDE
Choose the next useful action.
Choose a bag recommendation that fits the browsing context; check consent and recent contact.
CREATE
Make the message relevant.
Create a brand-led email featuring the bag Jamie explored, with a clear reason to return.
EXECUTE
Put the next step in motion.
Send through connected email where eligible. A new purchase or engagement informs the next step.
WHERE RETAINLY HELPS
More useful reasons to return.
Complete the look
Connect a first purchase with subsequent category interest to shape a relevant recommendation.
Welcome the second order
Continue the conversation beyond order confirmation, with a reason to discover more.
Revisit a favourite category
Reconnect with lapsed shoppers around the styles they actually explored.
Nurture high-value buyers
Use purchase and engagement context to make returning customers feel recognised.
CONNECTED DELIVERYThe right context.
The right context.
Across your channels.
Bring authorised Shopify purchase data into customer context where connected.
EmailSMSWhatsApp
Use supported channels already connected to your account. Delivery depends on availability, permissions and customer consent.
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